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What is a cookie?

A cookie is a small amount of data, often including a unique identifier, which is sent to your web browser from a website and is stored on your device’s hard drive. On the Small Business Direct website, cookies allow us to identify your visit and to collect anonymous information about how you have used our site.

Small Business Direct’s cookie policy states that we will not use cookies to collect personally identifiable information about you. However, if you wish to restrict or block cookies that are set by the Small Business Direct website, you can do this through your browser settings. The help function in your browser should explain how to do this.

Alternatively, you may wish to visit www.aboutcookies.org, which contains comprehensive information about how to do this on a wide variety of browsers. You will also find information about how to delete cookies, as well as more general information about cookies beyond our cookie policy.

Please be aware that restricting cookies may adversely affect the functionality of the Small Business Direct website. Visiting our website with your browser settings adjusted to accept cookies tells us that you want to use Small Business Direct’s products and services, and that you consent to our use of cookies and our cookie policy.

You can find information on the cookies we use on the Small Business Direct website below.

Strictly Necessary Cookies

NAME DESCRIPTION LIFESPAN
OptanonAlertBoxClosed This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information. 1 year
OptanonConsent This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. 1 year

Performance Cookies

NAME DESCRIPTION LIFESPAN
_ga This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. 1 year
_gid This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited. A few seconds
_ga_xxxxxxxxxx Google. 1 year

Targeting Cookies

NAME DESCRIPTION LIFESPAN
_gat_gtag_UA_nnnnnnnn_n Google Analytics. A few seconds

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